For years, beauty editors have been pushing the boundaries of makeup and embracing looks that feel like real skin. This trend, often called the natural look, is typically characterized by clean, low-maintenance faces with subtly elongated eyelashes, dewy skin, and a healthy flush to the cheeks—and it’s seen on everyone from celebrities to everyday idols. The aesthetic is perfect for anyone who wants to wear their best self without compromising on their beauty standards.
To achieve the look, you’ll want to start with a primer that blurs your imperfections and provides smoother makeup application. Then, choose a lightweight foundation that gives you just enough coverage to even out your complexion. For a glowy finish, try using a highlighter on the high points of your face, including your cheekbones, temples, nose, and Cupid’s bow. Finally, lock in your fresh, natural-looking makeup with a lightweight gloss and moisturizer that adds a wash of sheer color.
Natural-looking makeup is also great for weddings, whether you’re planning a backyard celebration or booking your big day at a speakeasy. Embrace your inner rustic bride with a light-catching bronzer and a hint of shimmer for your eyes. For a rosy, sun-kissed blush, opt for a cream formula instead of a powder—it’s more likely to blend seamlessly with your skin tone. For lips, a light nude lip tint is the way to go.
You can also opt for a subtle lash line with winged eyeliner and a hydrating coral lip balm. If you’re feeling adventurous, try a soft pink or peachy blush on your lips for an added pop of color. Then, finish off the entire look with a soft nude lip pencil or a natural-looking lipstick in a warm sunset shade.
One of the best things about a natural makeup look is that it’s so easy to make your own. Rather than applying full coverage concealer, opt for a highlighting pen with a creamy formula that won’t cake or flake. Try something like Dibs’ Desert Island Duo, which includes a highlighter on one end and a blush on the other for more versatility.
When it comes to eyeshadow, you’ll want to stick with a neutral palette in shades of brown and taupe. Then, use a highlighter or tinted balm to add a little extra glow and enhance your natural features. For example, Joan Smalls’ brown matte lip (Anastasia Beverly Hills Ultra Matte Lipstick in Soft Touch is a good option) and subtle gold eyeshadow are perfectly complemented by her freckles and soft peachy blush.
For a rosy cheek, apply a natural blush or cream bronzer to the apples of your cheeks. Try using a large brush to apply the product or your fingertips for a more blended effect. To avoid any harsh lines, a light dusting of translucent powder is important for this look—it helps keep your makeup looking flawless.
To complete your natural makeup look, use a clear or transparent lip gloss for a subtle shine. If you’re looking for a lip balm that offers a hint of color, consider opting for the L’Oreal Paris Glow Paradise Lip Balm-in-Gloss Pomegranate Extract, which is hydrating and provides just a touch of color. Finally, to finish off your natural glam look, you can’t forget a light misting of a lightweight setting spray. It’ll help your makeup last all day and prevent your look from fading.