Whether you call it clean beauty, natural makeup or minimalist makeup, this look is all about making your makeup look as close to your skin as possible. That means using lightweight coverage, cream or liquid formulas and a light hand to avoid a cakey finish. Plus, a few spritzes of a setting spray can help […]

Eyeshadow is a makeup staple, but mastering it can be intimidating. Thankfully, there are many tutorials online that offer tips and tricks for beginners and pros alike. TODAY Style tapped into makeup artists to learn their best eye shadow tricks and tutorials for all types of looks, from natural to full-on glam. The most important […]

There are some days where a full-on smokey eye or red lipstick just isn’t quite your thing, and that’s when a pared-back beauty look comes in handy. A natural makeup look — also known as a “no-makeup” beauty look — is all about creating a subtle and flattering glow with hydrating and glowing skin, and […]

When it comes to achieving a natural makeup look, less is definitely more. That doesn’t mean that you have to skip out on makeup altogether — just apply the right products and techniques for a subtle, everyday-appropriate finish. To do so, start by using light coverage foundation and cream formulas (like the IT Cosmetics Your […]